WVEC Tune-In Promos Boost Morning And Evening News
January 29th, 2024 by Paul GreeleyWVEC in Hampton Roads, Va., saw increased viewership when the station used tune-in promos for special reports that aired in targeted newscasts.
Tegna Stations Celebrate Black History With Programming Trove
February 13th, 2023 by Paul GreeleyMeredith Conte, Tegna’s VP of marketing, shares how some of the Tegna stations are celebrating Black History Month this year. See the examples and hear from the content creators themselves about their approaches.
New Weather, Late News And Other Local TV Promos From May
June 3rd, 2022 by Paul GreeleyCrime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
TV Promos, Even From The BBC, As Found On LinkedIn
February 3rd, 2022 by Paul GreeleyWhen you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.