Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
The show will capture the country’s passion for cars as more than 40,000 vehicles and more than one million visitors pack a 16-mile stretch of historic Woodward Avenue to join in the celebration.
WXYZ’s winning entry aired in October and explored the issues voters were facing in the election and the role the African American vote might have on the future of Michigan.
When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
Since the Detroit’s Most Wanted series began on WXYZ nearly four years ago, 21 killers and dozens of dangerous criminals have been taken off the streets.
The Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
WXYZ is celebrating 70 Years of 7. For 70 years, WXYZ has served the people of Southeast Michigan and covered the stories that connect, inform and strengthen its communities. “It’s an honor to look back at the past 70 years and the incredible impact WXYZ has had on this community,” said Mike Murri, WXYZ’s general manager.