CBS Stations To Make ‘EPIC’ Move In 13 Markets

Wendy McMahon, president, co-head of CBS News and Stations, announced that the CBS station group will be hiring for a number of newly created positions, executive producers impacting communities (EPIC).

Here is an unedited transcript of McMahon’s announcement:

“Since returning to CBS in May, I’ve had the opportunity to spend time with many of you in person or in town halls, and we’ve connected over a shared desire to serve our communities every day through our storytelling. Among the many stellar examples of your work recently are the incredibly impactful and inclusive hour of journalism entitled Bonded by Tragedy: 30 Days in Surfside, produced by our team at WFOR in Miami, and the National Edward R. Murrow Award-winning reporting and writing by our colleagues at WBBM in Chicago. We thank and congratulate everyone in Miami, in Chicago and across our entire group for the important and defining work you do as local journalists.

“Local journalism … community journalism … is essential. It has the power to hold the powerful accountable, to effect positive change, to take on the most pressing topics of our time, and to seek solutions. It also has the ability to introduce us to people and places we may otherwise never know about … showcasing the champions and the change-makers among us.

“Community journalism is both our role and our responsibility.”

“To that end, we are announcing a number of newly created positions across our CBS Stations group — positions charged with helping us create tangible and meaningful impact across the diverse local communities we serve every day. Mike Dello Stritto of KOVR/KMAX has termed them EPIC (EP, Impacting Communities!) team members. I like that. Thank you, Mike!

“Each EPIC will report directly to the news director at her/his station(s) and will be responsible for leading our news team members’ daily efforts to develop more grassroots relationships across communities and source original content at the neighborhood level. Utilizing our next-generation storytelling efforts with content flowing seamlessly across our streaming, digital and broadcast platforms, we will address issues of concern with a high level of intentionality, and spark conversations that ultimately lead to positive change.

“The EPIC position will be responsible for measuring success on a daily basis. This represents a shift in mindset and priorities. There will be no confusing activity with accomplishment, nor will we be caught up in comparing our story selection to the competition. Instead, our focus will be on super-serving our communities with original reporting that resonates with our audience and makes a measurable impact.

“For more information, here is a link to the job description: https://bit.ly/3B867ba.

“Please feel free to share this note and the job information with anyone you feel would be a good fit.

“We look forward to finding great people for these new positions and seeing us all work together to make an EPIC shift, both internally and also with how we serve our diverse communities and audiences.”

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