Whitney Mosley, a promotions producer for WKRG, says the idea came to her when the station needed a new campaign for Chief Meteorologist Ed Bloodsworth. “We wanted the promo to be catchy and simple for people to remember.”
TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
Investigative Reporters and Editors (IRE), announced the winners of their 2020 awards this week.
Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
The one-hour virtual town hall will be hosted from the studios of KTXL Sacramento, and has the potential to reach more than 28 million viewers across California.
Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Graham Media Group announced the winners of its second annual Grahammy Awards. “I am thrilled to honor the best of the best across all of Graham’s markets and to acknowledge the outstanding, creative work our newsrooms produce every day,” says Emily Barr, Graham Media’s president and CEO.
New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive producer in Columbus, Ga./Opelika-Auburn, Ala., as well as a news director position in La Crosse-Eau Claire, Wis.
When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.