TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Normally only turned on during the Christmas season, the lights will remain on 24 hours a day as a sign of hope for the community.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
WBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an experienced marketing/creative services director at the Nexstar CBS-Fox duopoly in a top 25 market, Indianapolis.
Over the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.
New jobs posted to TVNewsCheck’s Media Job Center include openings for anchor/reporters at both a Nexstar station in Iowa and a Gray station in Virginia, as well as a multimedia journalist/reporter for a Morgan Murphy Media station in Wisconsin.
They’re undecided Iowa voters about who to vote for in the upcoming Iowa Caucus that kicks off on Monday. They represent a cross-section of their community in age, race, gender and social economic standings. And they are sitting down with some Democratic candidates for a conversation on-camera from the studios at KCCI, the Hearst CBS affiliate in Des Moines. They ask their own questions. It’s personal, revealing, and to the point.