Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager at Nexstar’s two stations in South Dakota, and an account executive for Hearst’s station in Iowa.
Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.
In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a vice president and general manager at a Meredith’s CBS affiliate in Michigan’s Great Lakes region.
Susan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an investigative reporter in Orlando, Fla. (DMA 18), at Graham Media’s CBS affiliate, WKMG.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a meteorologist at a Nexstar station in New York state, and an opening for a chief meteorologist/anchor at a Standard Media station in Nebraska.