Kevin Holmes, KSHB’s evening anchor, had the desire to start a community project like Gift of Sole. Growing up in the inner city, he has seen first-hand the impact a new pair of shoes can have on a child.
KSHB, the Scripps-owned NBC affiliate in Kansas City, Mo., started Gift of Sole, a new community project that, on the surface, raises money to buy new shoes for those individuals who may not otherwise be able to afford them. But when you look a little deeper, you’ll see how the project benefits those kids’ self-esteem.
“For the young people who will benefit from this effort, it’s more than just a pair of shoes,” says Kathleen Choal, KSHB’s GM. “This gift will help boost their confidence and self-esteem, which can lead to improved behavior and better results in school. It truly is a win-win for everyone.”
In its inaugural year, KSHB’s Gift of Sole raised $46,735 to help buy shoes for local kids. In less than one week in October, enough money was raised to purchase more than 850 pairs of sought after, good-quality shoes for children who may not otherwise be able to afford them.
Kevin Holmes, KSHB’s evening anchor, had the desire to start a community impact project like Gift of Sole. Growing up in the inner city, he has seen first-hand the impact a new pair of shoes can have on a child.
“The generosity and willingness from our audience to stand behind this project truly means a lot,” Holmes said. “The money raised will help so many more kids than I could have ever imagined. I’m very blessed and tremendously grateful to the station and the people of Kansas City for rallying behind this effort.”
Gift of Sole was a partnership between KSHB; Big Brothers, Big Sisters of Kansas City; the Urban Ranger Corps; and the Scripps Howard Foundation. The shoes will be distributed to local kids in the coming weeks.
NOTE: KSHB and Kevin Holmes really took this project up a notch with its dedicated page on the station’s website. There you’ll find more creative stories like a school superintendent’s perspective on shoes and what adults have to say about how shoes increase self-esteem.
WFXG, Lockwood Broadcasting’s FOX affiliate in Augusta, Georgia, seeks a general sales manager, an energetic leader to inspire and guide an experienced sales team. The successful applicant will possess a strong track record of revenue generation through broadcast and digital marketing solutions, understand the value of our various media platforms and how they complement each other, and be able to effectively communicate that value to our sellers and advertising partners. Click here for more specifics and how to apply.
Comments (0)
Reader Interactions