KSHB 41’s community project Gift of Sole raised $100,800 to help buy shoes for over 1,300 children and teens in the Kansas City metro area. Following a week-long donation drive at www.kshb.com, and a first-time in-person gala with hundreds of people in attendance, the money raised for Gift of Sole doubled in 2022, compared to 2021.
Kevin Holmes, KSHB’s evening anchor, had the desire to start a community project like Gift of Sole. Growing up in the inner city, he has seen first-hand the impact a new pair of shoes can have on a child.
TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
“It’s an honor to look back at the past five decades and reflect on the impact the station has had on the Kansas City area community,” said Kathleen Choal, KSHB’s general manager. Throughout August, KSHB will feature numerous stories and impactful moments over the years, while looking forward to the role it will play in the months, years and decades to come.
This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Since George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
KSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
Randy Thurman, creative services director at KHSB in Kansas City, sent along some promos for the Kansas City Chiefs which feature a well-known Hollywood actor. Seems the actor is a big fan of the Chiefs and happened to be in town. “I guess the point of it all is never be afraid to ask anyone, even a Hollywood actor, to do something – they might actually say yes,” said Thurman.