When I get press releases about ratings performances from local TV stations, I reply asking the station to put their performance into context. Why did your station do well do you think? Did you do anything differently in marketing or content? Here’s how WLS, the ABC O&O in Chicago, answered those questions.
NOTE: As you can imagine, I get a lot of press releases about ratings performance. But I can’t respond to every presser. TVNewsCheck does print sweeps performance stories from newspaper articles and other media.
So when I get a presser about ratings performance, I reply asking the station to try and put their performance into context, why did your station do well do you think? Did you do anything differently in marketing or content?
I give the station the forum, but they must provide the context, examples and perspective.
This way, perhaps we can all gain a perspective.
Such is the case for this ratings story about ABC O&O WLS Chicago.
WLS had the top-rated 10 p.m. newscast in February in household ratings, and the station’s 4, 5, and 6 p.m. newscasts were in first place in both household ratings and in adults 25-54.
Jayme Nicholas, manager of press and publicity for WLS, says prior to February, the station launched a new news team promotional campaign.
“Our promo message was simple — to highlight what no other station can copy, our people,” Nicholas says. “That’s what separates us from our competitors.”
During February, WLS aired three promos a week for the station’s I-Team investigative unit, Nicholas says.
Here are a few examples of the stories that aired this February on WLS.
“These are just a few of the reasons ABC 7 leads the pack in Chicago and consistently wins the trust and loyalty of its news viewers here,” Nickolas says.
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