Miller is a legendary TV marketer who launched some of NBC’s most iconic shows, including Miami Vice, Golden Girls, Friends, Seinfeld, ER, The West Wing, The Office and 30 Rock among many others. His “Must See TV” campaign remains one of the most memorable and most cited in TV history.
John Miller, chairman of the NBCUniversal Marketing Council, is retiring in June after 43 years.
Miller is a legendary TV marketer who launched some of NBC’s most iconic shows, including Miami Vice, Golden Girls, Friends, Seinfeld, ER, The West Wing, The Office and 30 Rock among many others.
His “Must See TV” campaign remains one of the most memorable and most cited in TV history.
Throughout his illustrious career, Miller was CMO of the NBCUniversal Television Group, then CMO of NBC Sports.
He co-founded and led the NBC Agency, the television industry’s first full-service internal advertising agency, which eventually led to his creation of the NBCUniversal Marketing Council. Miller began his career in media at NBC’s Chicago O&O WMAQ.
“It has been a privilege spending most of my career at NBC Universal touching so many programs which influenced American culture,” Miller says. “From marketing generation defining series, 12 Olympics 9 Super Bowls, and countless launch and brand campaigns, from Must See TV to Ted Lasso, the Peacock is a part of me and the NBC Chimes play in my ears.
“But in addition to all of that, what has provided enormous satisfaction was the creation of the NBCU Marketing Council — which uses the scale of NBCUniversal and Comcast to make big events bigger. It has been an unrivaled marketing orchestration we have come to call Symphony, amplifying business priorities across the portfolio to drive awareness and connect with consumers. I’ve experienced many changes at this company, and in this industry, but the culture of collaboration created through symphony has set NBCUniversal apart from the rest.”
“John Miller is a brilliant marketer and ultimate champion of Symphony, which continues to help launch our biggest franchises,” said Jeff Shell, CEO, NBCUniversal. “His contributions to the industry are unmatched and he will leave a lasting impact on our company.”
Symphony represents NBCUniversal’s collective efforts to utilize the combined power of the portfolio to amplify key business priorities — from films to TV shows, or new theme park rides and the latest Comcast technology, Symphony leverages NBCUniversal’s scale to drive reach and create consumer connections.
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Brilliant guy. Best wishes, John.