John Miller, Legendary NBC TV Marketing Guru, Retiring After 43 Years
May 26th, 2022 by Paul GreeleyMiller is a legendary TV marketer who launched some of NBC’s most iconic shows, including Miami Vice, Golden Girls, Friends, Seinfeld, ER, The West Wing, The Office and 30 Rock among many others. His “Must See TV” campaign remains one of the most memorable and most cited in TV history.
Diginets Get Creative To Find Viewers For Classic TV Shows
July 25th, 2019 by Paul GreeleyDiginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.