New Mexico families have suffered sky-rocketing inflation leading to increased economic hardship. The KOATs for Kids drive asks the community to come together to get new coats into the hands of New Mexico’s kids.
KOAT, Hearst’s ABC affiliate in Albuquerque, launched its 33rd annual KOATs for Kids coat drive that asks the community to come together to provide new coats for New Mexico’s children.
New Mexico families have suffered sky-rocketing inflation leading to increased economic hardship making items as basic as a winter coat much more difficult to afford.
In 2021, more than $30,000 was donated, along with 4,000 new coats collected.
Viewers wishing to participate can donate a new coat, for school aged children, at multiple drop-off sites throughout the state.
KOAT also partners with United Way of Central New Mexico to take donations online during the entire campaign, making it very easy to instantly contribute.
Funds raised are then used to make purchases of additional coats by Alta Mira, a non-profit, serving families across the region.
“KOAT understands communities throughout New Mexico are facing difficult circumstances,” says Lori Waldon, KOAT’s GM. “Families and our littlest one’s needs are not being met and we are determined to help. We’re seeing record inflation impact our neighbors and we are invigorated to see our viewers and community partners step up to make sure children have the basics to stay warm and healthy this winter.”
The KOATs for Kids runs through Nov. 20.
The effort is sponsored by Nusenda Credit Union, Albertson’s Market, Archuleta Restoration and Remodel, Western Sky Community Care, Blake’s Lotaburger, IBEW Local 611, PNM and Avangrid.
Supporting sponsors include Fidelity Investments. Community partners include United Way of Central New Mexico, Alta Mira and New Mexico National Guard.