“Through our partnership with the McCormick Foundation, all monetary donations will be matched at 50 cents on the dollar,” says Paul Rennie, WGN’s GM. “With WGN-TV and the foundation paying all campaign and administrative expenses, 100 percent of all donations, plus the match, are granted to qualified nonprofit organizations.”
WGN-TV Family Charities, a McCormick Foundation Fund, was created by the Nexstar independent in Chicago in November 2021, and is focused on creating opportunities for children and families to help them fulfill their potential.
WGN-TV hopes to bring awareness to various organizations and to enlist community support to help make a difference in the lives of families throughout the Chicago area.
This year the WGN-TV Family Charities focused on fundraising campaigns tied to local Chicagoland charities: Habitat for Humanity Chicago, Greater Chicago Food Depository, Christmas in the Wards and the Off the Street Club.
WGN-TV
Habitat Chicago Veteran’s Build (Habitat for Humanity Chicago)
WGN Morning News Food Drive
WGN Morning News Food Drive to benefit the Greater Chicago Food Depository collected more than 8,000 pounds of food.
WGN Morning News Toy Drive benefits Christmas in the Wards and Off the Street Club
“As Chicago’s Very Own, we think it is important to give back to the community,” says Paul Rennie, WGN’s GM. “And through our partnership with the McCormick Foundation, all monetary donations will be matched at 50 cents on the dollar. With WGN-TV and the foundation paying all campaign and administrative expenses, 100 percent of all donations, plus the match, are granted to qualified nonprofit organizations. It’s a wonderful opportunity for our viewers to make a big impact on some local charities.”
CLICK HERE to see 14 Happy Holidays commercials from big brands and promo gems from TV stations over the years. Even Roto-Rooter got on the bandwagon.
So what is your station doing on-air to share the holiday spirit?
Send me your station holiday spots from this year to share by emailing me the online link or a small file version I can post online.
Got a question or want to brainstorm? I’m at 817-578-6324 or [email protected].
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