Brandit247 provides high-quality, ready-to-air multimedia campaigns for local stations at a budget-friendly price. “We create customizable local news and station branding campaigns,” says Marty Frey, Brandit247’s brand strategist.
Planet365, the news and entertainment marketing specialist, has launched Brandit247, a service that provides high-quality, ready-to-air multimedia campaigns for local stations at a budget-friendly price.
“Get the creative, skip the process,” says Dylan Gerber, Planet365’s president. “Brandit247 simplifies the branding process. We offer stations a selection of targeted creative spots and digital assets they can customize to create powerful, engaging, multiplatform campaigns with minimal expenditure.”
Gerber’s partners in Brandit247 are, like himself, media marketing executives with deep backgrounds and years of experience in local TV news branding creative and production.
Partners include Matt Boline, former creative services director and brand director for NBC-owned stations in New York, Philadelphia and Connecticut; Juliet Lowrie, owner and 20-year veteran of Planet 365; Gary Thomas Wann, former brand marketing VP for the NBC-owned station in the Dallas/Forth Worth market, KXAS; Marty Frey, former SVP of NBC affiliate marketing; and Emmy Award winning music director Eddie Wohl.
Frey says the principal players behind Brandit247 all grew up as local television station marketers and see the launch of Brandit247 as the right project for the right time.
“We created Brandit247 to offer station groups, general managers and creative service directors a cost-effective solution to attract new audiences as they face budget and staffing challenges,” Frey says. “The idea is we create customizable local news and station branding campaigns that include complete on-air, custom music, digital and social media components and sell them to individual markets at extremely low cost.”
Wann says what Brandit247 offers doesn’t replace “the branding that already exists at a station. These are all designed to be complementary to what stations are already doing.”
Brandit247’s ready-made edited creative is completely customizable with station talent, tagline and logo. Each Brandit247 package contains :30, :15, :10 and :05 spots with custom music, plus digital and social banners and templates.
“Stations can make it their own, regardless of where you are in the country,” Frey says.
Here are some examples of Brandit247’s edited creative that include areas of customization for TV stations.
Weather Together
Life Changing
All Around You
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