KMBC, Hearst’s ABC affiliate in Kansas City, partnered with HappyBottoms, Kansas City’s only diaper bank, to raise more than 800,000 diapers in March for families in need, setting a record for the annual Diaper Madness campaign — far surpassing this year’s 500,000 diaper goal.
On average, a baby can go through up to 10 diapers a day. That’s about 3,650 diapers a year.
KMBC, Hearst’s ABC affiliate in Kansas City, partnered with HappyBottoms, Kansas City’s only diaper bank, to raise more than 800,000 diapers in March for families in need, setting a record for the annual Diaper Madness campaign — far surpassing this year’s 500,000 diaper goal.
HappyBottoms is one of KMBC 9 Cares for Kids’ six community partners — all focusing on creating a brighter future for children across Kansas and Missouri. The diapers raised will be distributed to Kansas City metropolitan area charities and families.
“These donation amounts prove the power of community support and the difference it can make in the lives of families struggling to meet their children’s most basic needs,” says Justin Antoniotti, KMBC’s GM. “I hope that every person who receives donated diapers knows that our community cares and supports them.”
This year’s Diaper Madness drive received a late boost through an appearance on The Kelly Clarkson Show on KMBC.
HappyBottoms was featured in Clarkson’s What I’m Liking segment where the host spotlights uplifting and inspirational stories.
“Ask any momma out there, and they will tell you that diapers can be very expensive,” Clarkson says. “And that’s where HappyBottoms comes in. Greatest name ever.”
“HappyBottoms is so grateful to KMBC 9 and its viewers for their outpouring of support for Diaper Madness,” says Ashley Allison, HappyBottoms marketing manager. “Increasing the number of diapers provided from 50 to 75 per child per month in early March meant that community support was more essential than ever before. These generous donations will help to meet the needs of thousands of families in our community.”
“Every contribution, large or small, has shown the true heart of our community – one that looks after its most vulnerable members with compassion,” says Kim Rupe, KMBC’s community partnership director. “Together, we continue to make a difference.”
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