And another 100,000 animals — dogs, cats, pigs, rabbits, hamsters, hedgehogs, turtles, ferrets, monkeys, donkeys, lizards and cows — are expected to make a mass exodus in the next 30 days. But there’s no need for alarm. It’s the result of NBCUniversal Local’s on-going campaign since 2015, Clear The Shelters, and those 700,000 pets are in new homes.
And another 100,000 animals — dogs, cats, pigs, rabbits, hamsters, hedgehogs, turtles, ferrets, monkeys, donkeys, lizards and cows — are expected to make a mass exodus in the next 30 days.
But there’s no need for alarm.
It’s the result of NBCUniversal Local’s on-going campaign since 2015, Clear The Shelters, and those 700,000 pets are in new homes. The campaign runs Aug. 1-31.
As part of the month-long campaign, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise needed funds to support animal welfare. More than 1,000 shelters, and counting, have already registered to participate in this year’s campaign.
Since 2015, Market Share has reported on NBCUniversal Local’s on-going campaign, Clear The Shelters eleven times.
In some columns, I’ve imagined the pets getting spruced up to look their best.
A parrot wearing lipstick. An Irish setter with curlers in her fur. A cat waxing his whiskers.
I’ve imagined dogs wagging their tails and cat purring by the thousands to catch the attention of potential adopters.
If animals could talk, I imagined them all saying “Pick me” at pet shelters all over the country.
And of course, if the adopted pets could talk, 700,000 adopted would tell NBC and Telemundo stations across this country, thanks.
It’s been a novel idea from the beginning. A broadcast company unites and organizes all of its assets to focus on solving one problem that will make the world a better place.
If a broadcast group like NBCUniversal can make such a difference in the lives of people and pets, imagine the possibilities if other broadcast groups organized their stations under one common cause to help their communities every year?
This year’s Clear the Shelter starts off with several life-saving airlifts.
Tomorrow’s first flight will include approximately 150 cats. The plane will depart Fort Lauderdale and fly to Massachusetts where the animals will be received by Northeast Animal Shelter and MSPCA-Angell in Massachusetts and Monadnock Humane Society in New Hampshire.
Another flight will transport approximately 200 at-risk cats and dogs from overcrowded shelters in Florida and Louisiana to Massachusetts and New Jersey, respectively, where they will be evaluated and receive needed medical care before becoming available for adoption.
The Clear The Shelters airlifts are part of Greater Good Charities’ Good Flights program and funded by Hill’s Pet Nutrition and The Animal Rescue Site.
There have been so many success stories over the years, like last year’s story about a dog that had been living in a shelter for seven years finding a new home.
That story joins the more than 700,000 stories about pets finding their forever home where their owners cuddle and love each one.
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