Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.
The Nexstar Media Charitable Foundation donated $190,000 to help victims in three markets: Dallas, Dayton, and El Paso, recover from tornadoes and mass shootings.
“The team did a great job on social media,” said Wendy Bernier, KVLY’s creative services director, “relaying information about road closures, troubles facing state troopers, and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”
In one sweeping, unedited shot, the Fox New York O&O’s promo shows off the anchor desk, entertainment nook, cooking station, performance stage, weather station, traffic station and interview couch.
Erik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
WIAT, Birmingham,Ala.’s CBS affiliate, along with other Nexstar stations throughout Alabama, helped tornado recover. “On Wednesday, we asked viewers of our Nexstar stations to join us in supporting those who need our help,” said Jimmy Cromwell, WIAT’s general manager.