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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

KVLY’s Coverage Blankets Fargo During Major Snow Storm

“The team did a great job on social media,” said Wendy Bernier, KVLY’s creative services director, “relaying information about road closures, troubles facing state troopers, and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”

by Paul Greeley January 2, 2020 12:53 EST

A snow storm last weekend dumped up to 18 inches of snow on areas around Fargo, N.D. While you might expect a place like Fargo to get a lot of snow, the record is just 16 inches in one day, set back in 1982, which is why some are calling this the Snow Storm of the Decade.

The storm shut down interstates, led to hundreds of vehicle crashes and brought a metropolitan area of more than 200,000 people to a standstill on Monday morning, spurring the mayor to declare Monday a snow emergency.

KVLY, Gray’s NBC affiliate there, alerted its viewers before the weekend snows came, and was out in force during the storm.

Wendy Bernier, KVLY’s creative services director, said during the storm “the newsroom covered fires, power outages, how to utilize our weather app, and did all of this in impossible driving conditions and cold temps.”

Wendy Bernier

“The team did a great job on social media,” Bernier added, “relaying information about road closures, troubles facing state troopers and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”


KQTV in St. Joseph, MO has an immediate opening for a meteorologist/reporter who can present the weather and cover the news of the day. St. Joseph is located in the heart of the country and experiences all types of weather. From severe weather in the spring to blizzards in the winter, this part of the country sees it all. This opportunity is your chance to get to learn how to forecast different types of weather and gain severe weather coverage experience. This position will also allow you to dip your toes into news and gain experience reporting. Click here for more specifics and how to apply.

 

Tags: advertising, branding, creative services, creative services directors, Facebook, Fargo, Gray Broadcasting, journalism, KVLY, local news, Market Share, marketing, NBC, news marketing, news promotion, North Dakota, Snow Storm of the Decade, TVNewsCheck, Wendy Bernier

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