Erik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
The marketing folks at WWBT, Gray’s NBC affiliate in Richmond, Va., must believe that you go big or go home.
Erik Candiani, WWBT’s creative services director, shared the station’s holiday-themed video, which Candiani said is “more of a festive short than a commercial or promo. We just wanted to wish our viewers a happy holiday in a unique and fun way.”
Candiani said the video will play in-show a few times and online.
Candiani and his staff are the ones who created a news promo recently that played in movie theaters that any Hollywood producer would have been proud to call their own.
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