Aaron Liversedge

TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.

This is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.

In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.