branding

The State of Our Art  has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.

The Mel Robbins Show, a new one-hour syndicated talk show airing five days a week with Mel Robbins as host, is launching on Sept. 16 nationwide. Robbins is the most booked female speaker in the world and an international best-selling author whose work has been translated into 36 languages.

WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.

Boomtown 2040 is a year-long campaign by KVUE, Tegna’s ABC affiliate in Austin, Texas, that focuses on Central Texas growth. Among the topics Boomtown 2040 is covering include transportation, the cost of housing, general affordability, jobs, industry and the impact of changes on Austin’s unique culture.

Tamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.

KMIZ, the ABC affiliate in Columbia, Mo., took home six first-place honors at the annual MBA convention last weekend in Branson. “It is gratifying to be recognized by our peers but more importantly knowing our newscasts make a positive impact on people’s lives in Mid-Missouri,” said Curtis Hancock, KMIZ’s news director.

At a pre-season party in Steubenville, Ohio, a heinous crime took place: the assault of a teenage girl by members of the beloved high school football team. The film asks: “Why didn’t anyone stop it?”

The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.

For those attending the Promax Station Summit next week for the first time, and even those who’ve attend every year, here are some tips for surviving and enjoying the annual dust-up in the desert.