branding

KGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.

Tom Skilling started on WGN in Chicago on Aug. 13, 1978. And today, WGN celebrates Skilling’s 40-year legacy all day, culminating in a very special career retrospective video on WGN News at Nine.

Washington Week, one of America’s longest-running public affairs programs, is sounding hip thanks to a jazzy new music package from Stephen Arnold Music.

“It was a privilege working with WETA/PBS to carry out their vision of updating the sonic brand of such an iconic and venerable program, and musically relaying the show’s unique ability to cover serious topics in an intelligent and lively fashion,” said Chad Cook from Stephen Arnold Music.

Eight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.

“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.

Richmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”

Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.

Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.

Two TV stations in Chico-Redding, Calif., KRCR and KHSL, devoted a combined 230 hours of continuous live coverage on television starting last Thursday. In addition, both posted hundreds of stories to their Facebook pages. Viewers noticed their coverage on TV and on Facebook, and flooded the stations with emails and Facebook comments.

Yesterday in San Diego was proclaimed FOX 5 News Day to help the station celebrate its 10^th anniversary. “We are very committed to the San Diego community and to our many loyal viewers,” said KSWB’s general manager.

Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.

Lesson 1. Don’t promise what you can’t deliver.