branding

TVNewsCheck will continue to treat jobs as news, featuring them on most pages of TVNewsCheck.com and its daily and weekly newsletters. It will also continue to feature new jobs in Market Share Monday, a weekly column, written by Paul Greeley, about new openings.

Some TV stations are helping their local advertisers with deeply discounted or free—yes, I said free—advertising to keep their clients top of mind in their market.

Erik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.

For those watching KAIT on TV or on the station’s Facebook page Saturday, the coverage no doubt saved lives. It’s about as riveting live weather coverage as you’ll see.

“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.

“We recognize that part of our role as a locally owned and operated television station is to support and help neighbors and businesses in need,” said Joel Davis, WRAL-TV’s general manager.

While initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.

WHRO Public Media is owned by 21 southeastern Virginia school divisions and works with highly-qualified educators to develop award-winning courses. Each course has the entire year of course content available for free.

The station replaced it with one which reminds viewers to stay home and stay safe.

KSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus.  It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.