News image marketing is at the heart of any successful local TV news operation. Here are 25 news image promos Promax has judged to be nominated to receive a gold award. Judge for yourself, what do you think?

by Paul Greeley June 13, 2022 7:00 EDT

Local TV news image advertising is at the core of successful TV stations that must compete with four, five or six other stations in town.

You want to differentiate your station’s news coverage from the others, stand for something in the minds of news viewers that is true about your news product and that resonates with viewers enough to make them watch.

Ideally, that transcends time periods, so that mornings, nights and weekends, your news is their favorite.

It can be one image, like you’re everywhere. Or your news image promos can be about particular programs like the morning news, or weather superiority, trust, investigative, engaging talent, your apps, or any number of traits that promise news ratings.

Promax has released its list of finalists for the 2022 Local TV Station Summit awards. The finalists represent the best creative done by TV stations that submitted work.

Winners will be announced during the Station Summit at a luncheon at The Mirage in Las Vegas on Thursday, June 23.

Promax has generously given Market Share access to all the nominations. Judge for yourself. I’d like to know what you think. Let me know which ones you’d choose as the gold winner and why.

So far, Market Share has shown the spots nominated by Promax vying for gold in several categories like General Branding/Image: News Station Image and Weather.

Today, it’s News Image promos in markets large, medium and small. Judge for yourself. I’d like to know what you think. Let me know which ones you’d choose as the gold winner and why.

NOTE: I will be attending the Promax Station Summit and writing about the events there. I’m looking forward to meeting as many of you as I can. If you see me in the hallways, please stop me to say hello.

If you’d like to arrange a few minutes to talk about whatever you want, when we’re at the Station Summit or any time, please contact me at paul@newscheckmedia.com or 817-578-6324. My email and phone number are listed at the top of every Market Share column.