WLWT Broadcasts Its Sales Pitch On TV
January 11th, 2021 by Paul GreeleyIn a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
A One-Man-Band In TV News For 29 Years
September 16th, 2020 by Paul GreeleyBrendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
WXIX Cincinnati Sets Up Month-Long Virtual Food Drive
April 12th, 2020 by Paul Greeley“Our community needs us now more than ever,” said Trisha Rayner, Freestore Foodbank’s VP of externa affairs. “A virtual food drive helps keep everyone safe. For every dollar we can provide 3 meals and $25 helps provide groceries for a family.”
How Local TV News Staffers Are Working From Home
March 27th, 2020 by Paul GreeleyWhile initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
WCPO Documentary Revisits The Who Concert That Killed 11
December 3rd, 2019 by Paul GreeleyOn Dec. 3, 1979, 11 young people were killed before The Who concert started at Riverfront Coliseum in Cincinnati. Band members Pete Townshend and Roger Daltrey share detailed personal accounts of what happened, and the pain of the losses they have lived with for 40 years.
Managing Editor, Account Exec And GSM Openings
November 11th, 2019 by Paul GreeleyNew job openings posted to TVNewsCheck‘s Media Job Center include a managing editor position at a network O&O in Los Angeles, an account exec opening in Memphis and a general sales manager opening in Cincinnati.
‘Battle Of Promo Superstars’ Returns To Promax Station Summit
June 25th, 2019 by Paul GreeleyLast week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
WXIX Helps Dayton Tornado Victims With Telethon
June 4th, 2019 by Paul GreeleyOn Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
WLWT Turns Viewers’ Favorite Lunch Spots Into Content
February 8th, 2019 by Paul GreeleyIn Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
WLWT Airing Ohio’s Final U.S. Senate Debate
October 25th, 2018 by Paul GreeleyWLWT is broadcasting the hour-long debate between Sen. Sherrod Brown and Rep. Jim Renacci without commercials. “This debate represents WLWT News 5’s commitment to voters, to have their questions answered by the candidates, live and unedited,” said Jeff Benscoter, WLWT’s news director.