Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
On Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
In Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
WLWT is broadcasting the hour-long debate between Sen. Sherrod Brown and Rep. Jim Renacci without commercials. “This debate represents WLWT News 5’s commitment to voters, to have their questions answered by the candidates, live and unedited,” said Jeff Benscoter, WLWT’s news director.
WXIX partnered with Cincinnati Bell and the Cincinnati Chapter of the American Red Cross to raise more than $45,000 for Hurricane Michael relief. “While watching the unfolding story of Hurricane Michael,” said WXIX’s general manager, “it became clear FOX19 NOW needed to become involved and send help to those suffering after the storm’s devastation. That’s when we decided to produce all-day coverage to support rescuers and victims of the disaster.”