Creative Services Director

Matthew Damore is known for highly impactful projects, developing effective brands, and contributing new ideas for revenue opportunities. “Matt’s been serving communities in California for nearly three decades, he understands the dynamics of our industry and what it takes to make a difference,” says Jim Rose, KRON’s GM.

“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”

Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.