WVLT’s Live Streaming News Coverage Earns Award From Gray
February 28th, 2022 by Paul GreeleyWVLT’s live streaming news coverage of two men trapped in a collapsed trench and a six-year-old boy lost in the woods earns an award from its owner, Gray Television.
KSTU’s Brek Bolton ‘Signs’ His Weather Forecasts
April 28th, 2021 by Paul GreeleyBrek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.
WOIO Joined By Cleveland Sports Teams And Hospitals For Vaccine Special
March 25th, 2021 by Paul GreeleyWOIO in Cleveland, brought together experts from all three major hospitals and reps from the Cleveland Browns, Cleveland Indians and Cleveland Cavaliers for a live, hour-long special answering questions about the Covid 19 vaccine.
Stations Using Magis Media To Differentiate Election Coverage
October 9th, 2020 by Paul GreeleyTV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
WDIV Schools Detroit On Education Questions
August 27th, 2020 by Paul GreeleyIf ever there was a time to focus and brand news coverage on education, it’s now. What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.
WPTV’s Live Coverage Of ‘Isaias’, Working Remotely
August 5th, 2020 by Paul GreeleyWPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
April 9th, 2020 by Paul GreeleyOne doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
WCIU Launches ‘Chicago Food To Go’ Special
April 4th, 2020 by Paul Greeley“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”
KVLY Meteorologist’s Online Weather Classes Keep Home-Bound Engaged
April 3rd, 2020 by Paul Greeley“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.