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New jobs posted to TVNewsCheck’s Media Job Center include an opening for a news engagement editor at WRAL-WRAZ in Raleigh, N.C.

TV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.

If ever there was a time to focus and brand news coverage on education, it’s now.  What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.

WPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.

Local TV marketers are navigating new territory so far in 2020, one few could have seen coming.  How did they respond? Fourteen local TV creative services directors shared  their thoughts and 42 examples of their stations’ marketing in the 5-part  series, The New Us: Local TV Marketing In 2020.

One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.

“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”

“With so many schools canceled and families looking for way to keep their students engaged we were proud to offer this learning opportunity to our community,” said Ike Walker, KVLY’s general manager.

For those watching KAIT on TV or on the station’s Facebook page Saturday, the coverage no doubt saved lives. It’s about as riveting live weather coverage as you’ll see.

CBS 46 Cares, The World of Weather, conducted weekdays at 1:15 p.m. by WGCL’s Chief Meteorologist Jennifer Valdez, is designed to help parents keep their children entertained while learning about the weather in a fun and innovative way.