Marooned On A Deserted Island With Facebook
October 23rd, 2020 by Paul GreeleyIf I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
Tell Me, What’s News At Your TV Station
October 23rd, 2020 by Paul GreeleyI like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
Dayton Kids Have Gotten 500K Coats Thanks To WDTN’s 37-Year Campaign
October 16th, 2020 by Paul GreeleyThe one constant about local television is change. But for the past 37 years, the one constant that hasn’t changed at WDTN is a community campaign called Coats for Kids.
Stations Using Magis Media To Differentiate Election Coverage
October 9th, 2020 by Paul GreeleyTV stations are finding that new election software from Magis Media can be the differentiator for their station on election night. Ease of use, real-time mapping and a visually pleasing display all lead to better storytelling, they say.
WGN Welcomes Home One Of Chicago’s Very Own
October 2nd, 2020 by Paul GreeleyWGN has a new anchor for its evening and late night newscasts. But he’s no stranger to Chicago, as the new image campaign to welcome him to WGN makes clear.
WPTA Showcases Artists Turning Blank Walls Into Community Art
September 30th, 2020 by Paul GreeleySomeone’s been going around Northeast Indiana throwing paint on buildings. And the perpetrators aren’t ashamed; in fact, they’re proud of what they’ve done.
Gray TV Stations’ Response To Louisiana’s Strongest Hurricane
September 21st, 2020 by Paul Greeley“There’s a story here about the importance of what we do, and the resiliency of the people that do it,” wrote Mark Klein, creative services director at KALB in Alexandria, Louisiana. “What’s been accomplished to broadcast life-saving information in Lake Charles and the other surrounding areas that were devastated by Laura is a testament to the strength of the individual stations, and how they’ve worked together under Gray to succeed against all obstacles.”
WMC Raises $322,000 For Students Computer Equipment
September 11th, 2020 by Paul GreeleyWMC, Gray’s NBC affiliate in Memphis, organized a fundraising event to supply each student in the largest school district in Tennessee with microphone equipped headsets to aid with virtual learning. “This goes to show just how critical local broadcasters can be to a community and our continued relevance in an increasing connected world,” said Jonathan Mitchell, WMC’s general manager.
WDSU Helps Provide 660,000 Meals For Hurricane Laura Victims
September 11th, 2020 by Paul GreeleyAlthough Hurricane Laura, a category 4 hurricane, spared New Orleans, it did hit the coast of Louisiana west of the city hard causing wide-spread destruction, and forcing many to evacuate to New Orleans. So WDSU stepped up and organized a telethon to raise funds to feed the hungry victims. “Our community knows how devastating it can be to lose everything in a hurricane,” said Joel Vilmenay, WDSU’s general manager.
Thanks To NBC, More Than 500,000 Pets Find Homes
September 8th, 2020 by Paul GreeleySince 2014, NBC and Telemundo owned stations’ Clear The Shelters campaign has helped more than half a million pets find new homes. In Trenton, N.J., a dog that had been living in a shelter for seven years found a new home.