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Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.

Local TV news marketers may have one of the toughest jobs in television — getting viewers to watch their traditional linear newscasts on their TV channel. What can work and what can be done to stop the drain?

New jobs posted to TVNewsCheck’s Media Job Center include openings for an IT manager, two promotions producers, a creative services photographer/editor and a manager of program development.

WDIV, Graham Media’s NBC affiliate in Detroit, saw that a story on its website about an upcoming bridge opening got tremendous engagement. The station doubled down and sent a crew of three people four hours away to make it a promotable event for its broadcast viewers.

Ginger Zee, chief meteorologist for ABC News, provided her millions of social media followers with behind-the-scenes updates before and during Hurricane Ian as well as live reports on ABC World News Tonight and Good Morning America.

KMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.

Brad Panovich, chief meteorologist for WCNC Charlotte, N.C., has 260,000 followers on his Facebook page. Many write comments on his page. And WCNC has tapped into this gold mine to create a new promo for Panovich.

I have scoured the internet looking for the latest local TV promos. Most of the work you’ll see here is just days old.

The event will offer voters an opportunity to hear candidates discuss the issues of importance to them ahead of the Birmingham mayoral election on Aug. 24.

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”