Expect traffic delays around Chicago’s WGN studios tomorrow morning as viewers will be driving up and dropping off toys as part of WGN Morning News Drive-Thru Toy Drive. Last year, viewers and companies donated over 25,000 toys.
KSBW’s 32nd Share Your Holiday event this year pushed the all-time total to $2,181,000 raised for Central Coast families in need. “Our Central Coast Community came together as one, and this year’s results will make a great impact to those in need” said Joseph W. Heston, KSBW’s general manager. “We are all deeply moved and humbled by the kindness of our viewers.”
WPTV in West Palm Beach teamed up with schools, local businesses and civic and charitable organizations to help fight hunger. “While unfortunately hunger can’t be resolved with one campaign alone, we at WPTV are grateful to our community for stepping up and helping those suffering in our community,” said GM Lloyd Bucher.
WCVB, the Hearst ABC affiliate in Boston, raised more than $350,000 to help those still struggling in the aftermath of a gas line disaster in September that caused explosions and more than 80 individual fires in Massachusetts. “We experienced first-hand the staff’s warmth, sincerity, and generosity; and it is clear why WCVB Channel 5 is such a trusted community partner,” said Carol Lavoie Schuster of the Greater Lawrence Disaster Relief Fund team.
It is indeed rare for three local TV competitors in the same market to forget their differences and to come together to honor a beloved member of the community. On Monday night, three local TV affiliates in Columbus, will air Standing with Chris, a program to honor the life of the late Chris Bradley and to promote the importance of bone marrow donation and show Central Ohio viewers how they can help save lives.
Kristen Hampton, the ‘Good News’ reporter at WBTV, won the Social Media Excellence Award for Individual Talent for her humorous and authentic Facebook videos. “And that’s what I think is so cool because I think I’m kind of obnoxious. But it’s funny that people see the real side of me and they like it.”
Fox’s WTVT won first place in the Large Market category in TVNewsCheck’s inaugural Social Media Excellence Awards. Its news director reveals how the station uses the natural beauty of the area to heighten engagement with its users.
WAPT, Hearst’s ABC affiliate in Jackson, Mississippi continued its annual Turkey Drive tradition with record numbers this year. “Mississippi has long been known as one of the most generous states in the nation,” said Mike Neelly, WAPT’s general manager. “When our neighbors need help, we step up to the challenge, and that’s exactly what we saw with this year’s Turkey Drive.”
KCCI, the Hearst-owned CBS affiliate in Des Moines, Iowa took the top spot in the Small-Medium Market category. Hope Wilson, KCCI’s social media producer, said the station likes to focus on finding personal moments and really incredible people.
WJZY, the Fox-owned affiliate in Charlotte, spent 18 months trying to find an organ donor for an Army vet in desperate need of a kidney. Due to the unfortunate passing of a 10 year old, the vet got his kidney. “Without the support [FOX 46] gave me as a veteran, as a person, and the love that you all showed me, I wouldn’t have made it.”