TVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.
As Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a multimedia sales account exec, a news producer, a general manager, a national sales manager, a broadcast technology manager, a senior account exec and a digital sales director.
During its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
WTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
Local police officers responding to 911 calls in the Shreveport area sometimes encounter people suffering mental breakdowns, often leading to tragic results. KSLA’s Breakdown: The Frontline Response to the Mental Health Crisis documentary led to a change in how the area’s first responders react to psychiatric emergencies.
KTTV Los Angeles is airing Rising Up, a five-part docuseries, all this week in place of its normal 6 p.m. newscast. The series weaves together more than 25 interviews with activists, thought-leaders, law enforcement, politicians, journalists and protesters to tell the stories of the social justice movement in Los Angeles.
Morgan Murphy Media’s TV stations committed their resources over one day to fight vaccine hesitancy, reaching viewers and listeners in 11 states.
KRBK Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.
Research told WTMJ that their viewers want more positive news and the station’s response was the weeknightly Milwaukee Tonight. Local viewers and news directors across the country are already embracing it.