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The show will capture the country’s passion for cars as more than 40,000 vehicles and more than one million visitors pack a 16-mile stretch of historic Woodward Avenue to join in the celebration.

Animals in shelters all over the country are practicing good behavior in anticipation of NBC/Universal’s Clear the Shelter adoption initiative this Saturday. And for thousands of pets in shelters, this Saturday will have a happy ending. It could be the plot for a new animated movie.

WXYZ’s winning entry aired in October and explored the issues voters were facing in the election and the role the African American vote might have on the future of Michigan.

I’m not an expert in recruiting, and my suggestions are based on my experiences trying to hire staff in creative services, and feedback I’m getting from station managers in sales, creative services, and news about their challenges finding qualified candidates for their departments since I’ve become the manager of TVNewsCheck’s Media Job Center.

In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.

On Tuesday, KPRC hosted more than 264 staff, friends and fans in the upper deck of Minute Maid Park to execute two card flip stunts between the 3rd and 4th innings of the game to celebrate their 70th anniversary.

WAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.

Tegna’s KHOU surprised eight Houston area nonprofits with community grants of $11,000 each at the station. The representatives were there thinking they were to attend a meeting.

That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”

One of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”