Over the years of sharing local TV stations Happy Holidays promos, I’ve been amazed at the creativity they display to say the same thing: Happy Holidays. Here are some final promos for 2023 and a few of my favorites from years gone by.
See 14 Happy Holidays commercials from big brands and promo gems from TV stations over the years. Even Roto-Rooter got on the bandwagon.
A new testimonial promo campaign from WTLV-WJXX in Jacksonville shows viewers there is hope when they have consumer problems.
Making connections and joining groups is easy on LinkedIn and makes your daily feed provocative and educational. So in no particular order, here are some examples posted that are relevant to local TV creative services and marketing folks.
WTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.
Usually, there is fierce competition between local news media like television, radio and newspapers. So it’s admirable to see the local media join forces in Jacksonville to better serve the public good when it comes to voting.
Here is Part 1 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years. Part 2 will publish tomorrow.
If your station has created some Happy Holiday promos (either on-air or on Facebook) that you’d like to share, please contact me at 817-578-6324 or [email protected]. We’d like to see what your station is doing this holiday season to spread love and good cheer.
Welcome to another episode of “Checking In,” a Market Share feature in which we survey local TV marketing and creative services directors. Today, we check in with Kristen Joyal, marketing director for Tegna’s WTLV and WJXX, the NBC and ABC duopoly in Jacksonville, Fla., co-branded as First Coast News.
WJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., ran a two-week on-air campaign promising viewers that something big was coming. What was coming was four years and $1 million in the making, and it was going to be revealed live during the evening news.