First Coast News

Usually, there is fierce competition between local news media like television, radio and newspapers. So it’s admirable to see the local media join forces in Jacksonville to better serve the public good when it comes to voting.

Here is Part 1 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years. Part 2 will publish tomorrow.

If your station has created some Happy Holiday promos (either on-air or on Facebook) that you’d like to share, please contact me at 817-578-6324 or paul@newscheckmedia.com. We’d like to see what your station is doing this holiday season to spread love and good cheer.

Welcome to another episode of “Checking In,” a Market Share feature in which we survey local TV marketing and creative services directors. Today, we check in with Kristen Joyal, marketing director for Tegna’s WTLV and WJXX, the NBC and ABC duopoly in Jacksonville, Fla., co-branded as First Coast News.

WJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., ran a two-week on-air campaign promising viewers that something big was coming. What was coming was four years and $1 million in the making, and it was going to be revealed live during the evening news.

Here are some local TV news promos focusing on weather, consumer POP’s, award winning news coverage, years of experience, and even one starring penquins. Yes, it’s worth it just for that.

When you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.

WJXX and WTLV,  Tegna’s ABC and NBC affiliates in Jacksonville, created a 60-second spot that captured the “sense of family and joy in a sincere way, like from our family to yours through iconic imagery,” says Kristen Joyal, WJXX/WTLV’s marketing director.

There’s so much uncertainty and controversy about students returning to school. How is your station covering the return to school for students? How is your station promoting that coverage? However they go back, how do you have their back?

An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.