WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing, Voices of Valor WWII 75 Years Later.
New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
WTLV-WJXX Focuses On Viewers In Year-Ender
January 6th, 2021 by Paul GreeleyDelivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
WBAL Names Aletha Rideout Assistant Creative Services Director
September 24th, 2020 by Paul Greeley“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”
The New Us: Local TV Marketing In 2020, Part 1
July 27th, 2020 by Paul GreeleyMarketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.