First Coast News

Having the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing, Voices of Valor WWII 75 Years Later.

In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?

Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.

“I’m extremely excited to become part of the WBAL family,” said Aletha Rideout. “Throughout the recruitment and interviewing process, what attracted me most about the station was the concerted efforts invested into employees.”

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.