Erik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
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“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.
Over the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
New jobs posted to TVNewsCheck’s Media Job Center include openings for anchor/reporters at both a Nexstar station in Iowa and a Gray station in Virginia, as well as a multimedia journalist/reporter for a Morgan Murphy Media station in Wisconsin.
Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.
Matt Dipirro, KSWO’s chief meteorologist, is also a volunteer fireman. Now if only Matt could make it rain on the fires to put them out. Now that would be a special fireman.