Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
This was a fun way to virtually adopt the milk production of a dairy cow for families in need. And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.
WCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a news director, a newscast producer and a multimedia account executive. All three openings are at WWSB in Sarasota, Fla.
New jobs posted to TVNewsCheck’s Media Job Center include openings in Richmond and Memphis for a senior sales account exec and a technical media producer, which combines the roles of a traditional newscast director and master control operator.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a sales director experienced in diginet business, a chief engineer and video producer in creative services. The openings are located in New York, Iowa and Alabama.
TVNewsCheck has extended the special rate of $99 for a two-week job posting through June 30. It also added a package discount — three individual two-week postings for $249.
According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.