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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

WAVE’s New Promo Says ‘We Are Your Voice’

WAVE, Gray’s NBC affiliate in Louisville, has released a new 60-second news promo that reminds viewers that they are at the center of the station’s news coverage.

by Paul Greeley December 2, 2022 7:00 EST

WAVE, Gray’s NBC affiliate in Louisville, Ky., has released a new 60-second news promo that reminds viewers that they are at the center of the station’s news coverage.

Kris Baete

“This campaign lets the viewer know that we are their voice,” says Kris Baete, WAVE’s marketing director.

Baete says they purposely included sound bites in the spot from viewers culled from recent reporter packages.

“Showing actual viewers is a very important element,” he says.

Baete says he wanted authenticity in the spot.

“No scripts at all,” he says.  “We shot the anchors during breaks of the newscasts which I thought was an interesting way of capturing moments off the cuff.”

Luca Baete
Sarah and Kris Baete

NOTE: Congratulations to Kris and his wife, Sarah, on the birth of their son, Luca.  Kris had to beg off on any phone interview for this column because he was at the hospital waiting for Luca to be born.


Tags: Gray, Kris Baete, Market Share, Paul Greeley, TVNewsCheck, WAVE

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