Two TV stations in Salt Lake City and Minneapolis created their versions of Happy Holiday promos. One might move you to tears and the other might move you to download their app.
TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.
KSTU in Salt Lake City released a new promo during the Super Bowl that uses the lyrics of Utah’s official state song, Utah, We Love Thee. “We started with an idea of a love letter to Utah,” says Darcy Stapleford, KSTU’s senior news promotion producer.
“I know I’m a little late, but I wanted to share Fox 13’s holiday greetings with you,” says Darcy Stapleford at KSTU in Salt Lake City. “We went for casual, authentic and something you might see from a close friend.”
When Bob Evans was asked why he comes to work every day at KSTU in Salt Lake City, he began “a very powerful speech we didn’t see coming,” says Darcy Stapleford, a KSTU promotion producer.
Google the “best holiday TV commercials for 2021” and you’ll get quite a few links to sites that have singled out the best from their point of view, both from here in the U.S. and overseas. Here are some that made most of the lists.
Here’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
Darcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about mountain goats.
Local TV station news organizations are stepping up to provide coverage on many of the tangled issues this year when it comes to ‘back to school’. How is your station covering ‘back to school’? Send me your examples and any promotion for your coverage.
Brek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.