Darcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about mountain goats.
If the phrase, Goats Gone Wild, conjures up images of kids (baby goats) butting kids (children) at a petting zoo, that’s a good start to pique your interest.
Darcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about the critters. We’ve all been there. That’s our job sometimes.
“The working title from our news director was “Goats Gone Wild” as a joke,” Stapleford says. “But as I got working on the spot, I thought … why not? It’s not going to get better than that!”
Stapleford’s created tension in the promo — “rude out of towners are roughing up their turf” — by sticking to the main point of the news story with some snappy copy.
The music and sound bites she used adds to the quirky nature of the story, making even the most goat-averse viewer want to watch.
“We’ve gotten a lot of comments about the promo, because it’s funny to think about a serious investigation team chasing down misbehaving goats,” Stapleford says.
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