How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Local TV Stations Push For Racial Equality
August 20th, 2020 by Paul GreeleyPerhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
Iowa Derecho Disaster Gets Scant National TV Coverage
August 18th, 2020 by Paul GreeleyA week after a rare weather event called a derecho hit eastern Iowa causing massive destruction, reporters in Cedar Rapids say there hasn’t been enough national network TV or cable news coverage.
Drivers Lineup At 3 A.M. For WDSU’s School Supply Drive
August 17th, 2020 by Paul GreeleyAt 3 o’clock in the morning in New Orleans, drivers lined up to receive free school supplies from WDSU, Hearst’s NBC affiliate there, as part of the station’s Student Connection School Supply Drive, even though the start time wasn’t until 9.
Iowa News Anchor’s Cry For Help After Rare Weather Disaster
August 14th, 2020 by Paul GreeleyOn Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
How Seattle’s KCPQ Changed To ‘The New Us’ World
August 12th, 2020 by Paul GreeleyLocal TV news marketers around the country are continuing to rise to the challenge of working remotely while adjusting their branding messages in these times of uncertainty due to the pandemic. In Seattle, Brent Ayres, the marketing and creative services director for KCPQ, the Fox O&O, said that his station had to retire the station’s entire inventory of marketing messages and replace them with new ones during the pandemic.
Grading Racial Diversity In TV News
August 10th, 2020 by Paul GreeleyTelevision executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.
Tallahassee’s WTXL Helps Feed Hungry Children
August 7th, 2020 by Paul GreeleyThe list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
Nexstar Names Casey Clark WJZY News Director
August 7th, 2020 by Paul GreeleyThe Nexstar Fox affiliate in Charlotte, N.C., has a new owner, new general manager and now a new news director, all since March. I caught up with Casey Clark in the WJZY Charlotte newsroom on Thursday, his second day on the job.
WPTV’s Live Coverage Of ‘Isaias’, Working Remotely
August 5th, 2020 by Paul GreeleyWPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.