The list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
The list of how TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending.
While the various causes all are laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
In Tallahassee, Fla., WTXL, Scripps’ ABC affiliate, teamed up with the Second Harvest of the Big Bend, to raise money for Second Harvest’s Backpack Program — providing food for thousands of children when they return to school this fall.
Last Thursday, July 30, WTXL kicked off the Feed the Need: School Food Drive, part of a larger month-long campaign with Second Harvest and its partners.
WTXL made a $12,000 donation as a call to action for the community, and also partnered with local businesses to kick in an additional $9,000 in matching donations. In total, the all-day event raised $33,587.
This is the second time in four months that WTXL has put on a telethon for Second Harvest. In late March, the community stepped up to raise $76,000 in one day.
“Food insecurity is a critical need in the Big Bend and with the impact of the pandemic, that need has multiplied,” said Matt Brown, WTXL’s general manager. “That’s why ABC 27, along with the Scripps Howard Foundation, was excited to donate $12,000 to help Second Harvest’s Backpack Program to make sure local students don’t go without a meal.”
Throughout July, WTXL produced multiple stories to raise awareness for Second Harvest. Combined with the one-day telethon, the month-long campaign raised $67,091 for the Backpack Program.
Every school year the Backpack Program gives out 1,200 bags of food to students every week.
These donations will grow Second Harvest’s ability to feed even more students this school year.
Without this important program students may go hungry over the weekend and return to school distracted and struggle to reach their full potential.
KNXV & KASW, the Scripps’ ABC & CW affiliate duopoly in Phoenix, Arizona has an immediate opening for a creative, motivated writer /editor/producer to join our award-winning creative services team. The stations are looking for a top-notch producer who can create both news and syndicated marketing, multi-platform promotion that appeals to both traditional and new media audiences. Medium to large TV market experience is preferred and strong writing and conceptual skills are a big plus. By having a duopoly with an ABC/CW combo, it’s a mix of news, local programming and some fun syndicated shows. Click here for more specifics and how to apply.