Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
In Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
WGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.
Chicago’s WMAQ positions its news chopper, Sky 5, as above it all. Here are a couple new promos. Diane Hannes, the station’s VP of creative services, sent these along inspired by the Market Share two-part series, Marketing Local TV News Choppers.
Federal workers in Michigan out of work due to the government shutdown are calling out, Help Me Hank. And WDIV’s consumer reporter, Hank Winchester, is listening. Winchester and the station are providing news coverage that offers insight and resources for workers who are trying to stay afloat without getting a paycheck.
8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
Several local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
The documentary exposes allegations that the school covered up nearly three decades of sexual abuse on campus and shielded teachers accused of abusing students from prosecution. “If it weren’t for our investigative team’s reporting, many of these allegations may have never come to light,” said Stephanie Adrouny, KNTV’s news director.
California Live takes viewers across the state to experience must-see destinations, a diverse culinary scene, thrilling adventures, and everything top-of-mind to Californians. “The show will introduce viewers to newsmakers, celebrities and people who make our state great,” said Steve Carlston, KNBC’s general manager.
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.