How much promotional time do ABC, CBS and NBC have in primetime? A fascinating analysis from the Promax Station Summit shows how many promos they have and how they divide the time between all their priorities.
The Station Summit returns to an in-person event next month, and Promax organizers provide a look at what’s on tap each day for local TV station attendees including one session designed especially for first-time managers.
The pets were dogs and cats of course, but rabbits, birds, pigs, hamsters, reptiles and horses were also adopted. More than 1,300 animal shelters and rescues in 49 states, Puerto Rico and Guam participated in this year’s campaign.
WRAL Raleigh, N.C., has released a new podcast that re-examines the murder of James Jordan, father of basketball star Michael Jordan. “The intimacy of audio allows us to take listeners deeply into the lives of all the central characters in this real life tragedy,” says Shelly Leslie, head of streaming and podcasting for the station’s owner Capitol Broadcasting.
Steve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.
An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.
WPTV, the Scripps NBC affiliate in West Palm Beach, Fla., launched a half hour newscast at 7 p.m. and debuted a brand-new set on the opening day of the Tokyo Olympics.
“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
Edwin Edwards, Louisiana’s only four-term governor, passed away on July 12th. Edwards was a colorful and controversial figure in Louisiana politics, gaining national attention when he ran against former Ku Klux Klansman David Duke in the 1991 gubernatorial campaign in Louisiana. Here are some personal memories from my time working at a TV station in New Orleans during this campaign.
Daniella Guzman, KNBC’s morning anchor, will report on local athletes and stories across all newscasts and digital platforms. More than 100 athletes from Southern California are expected to compete in Tokyo.