NBC

If you picture yourself as a leader, a visionary, someone with versatility, diplomacy and most importantly, creativity, listen up. A family-owned media company needs a marketing director for its Emmy-winning news operation. Great company, quality station.

KGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.

Eight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.

“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.

Richmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”

Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.

Back-to-school promos, promos that introduce new talent to the morning newscasts, and a promo where the anchor stands on a kitchen counter talking to a viewer are just a few new local TV news promos shown here. Don’t miss the ‘Elvis is leaving the building’ promo at the bottom.

Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.

Lesson 1. Don’t promise what you can’t deliver.

The NBC and MyNetworkTV affiliates in Sacramento joined the Red Cross in a day-long telethon.

“Our telethon provided an important way for our viewers to help in a direct and meaningful way,” said KCRA’s news director.

“When people call in and say that they wish they could give more, it really touches our hearts,” said a rep from the Red Cross.

In Ohio’s capital, Columbus, Nexstar’s WCMH is a million actions ahead of its next nearest competitor on Facebook. The key is to its high engagement? Finding the right stories that everybody connects to at the same time.

Lauren Day, a reporter for KMIR, used a cell phone and Facebook to report on conditions in the mountains where a massive wildfire forced the evacuation of more than 3,200 people. “This is local TV at its best,” said Andrew Johnston, KMIR’s creative services director.