News Directors

Local TV is a billion dollar business. Broadcast companies spend that much to acquire other broadcast companies and manage billions of dollars in yearly revenue. But I wondered, for all those billions of dollars, what would just $100 buy the average TV station?

Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”