KVUE’s Kristie Gonzales, Marketer Turned General Manager
September 11th, 2019 by Paul GreeleyKristie Gonzales was recruited by Tegna to be KVUE’s general manager, even though it was to be her first time in the corner office. “They took a chance on me and they believed in me and supported me during my first year,” she says.
Reporting For Philly’s WPVI ‘A Dream Come True’
August 2nd, 2019 by Paul GreeleyIn a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
After 8 Years, ‘Dish Nation’ Has Staying Power In Syndication
May 17th, 2019 by Paul GreeleyThe list of syndicated TV programs that have come and gone over the past 8 years would fill a book. Part of Dish Nation’s success is its original concept. Throw popular, well-known morning-drive radio personalities together with a comedian, an old school hip-hop artist, a real housewife, and a sassy fashionista to dish about celebrities and pop culture in the news.
WPVI Saves Thousands Of Lives With Smoke Alarms
January 24th, 2019 by Paul GreeleyWPVI will distribute 10,000 Kidde smoke alarms to local families in need. Since 1992, with the help of local fire companies, the station has distributed hundreds of thousands of smoke alarms to residents throughout the Philadelphia area.
WWSI Special Showcases Latino Holiday Traditions
December 21st, 2018 by Paul GreeleyUnited in Tradition will feature holiday-themed, news stories about how local families are spending the December holidays, Hispanic businesses participating in Center City’s Christmas Village, as well as holiday recipes and cultural celebrations.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WPVI Continues 33-Year-Old Holiday Food Drive Tradition
November 27th, 2018 by Paul GreeleyThe 6abc/Dunkin’ Donuts Holiday Food Drive is in full swing and will get a boost today on Giving Tuesday with the annual 6abc/Dunkin’ Donuts Holiday Food Drive telethon. “With the support of our community and our corporate partners, we’re thrilled to be in our 33rd year to battle hunger in our area.” said Bernie Prazenica, WPVI’s general manager. “Donating is as simple as picking up your phone or clicking on your computer. One dollar provides two meals, so no contribution is too small.”
WCAU-WWSI Airing Live Interactive Broadcast Against Cancer
November 7th, 2018 by Paul GreeleyPhiladelphia’s NBC affiliate, WCAU and Telemundo62, host a live interactive special to answer viewers’ questions about breakthroughs and advancements in cancer research spanning prevention, early detection and diagnosis, treatment, and survivorship. “Our goal is to use our multiple platforms on-air and online, to educate, inspire, and spark conversation in two languages about breakthroughs and advancements in cancer,” said Anzio Williams, WCAU’s news director.
WPVI Airing Pennsylvania Senate Debate Sunday
October 19th, 2018 by Paul GreeleyWPVI news anchor Jim Gardner will moderate a debate between Pennsylvania’s Senator Bob Casey (D) and Congressman Lou Barletta (R) to air on Sunday morning.