Rob Weisbord

One in three children entering kindergarten lack the basic skills they need to learn to read, and two-thirds of U.S fourth graders do not read at grade level. Sinclair is partnering with Reading Is Fundamental, the nation’s leading children’s literacy nonprofit, to launch Sinclair Cares: Supporting Children’s Literacy.

Jim Doty has been named VP-GM of WYCB (NBC/CW) and WEMT (FOX) in the Tri-Cities region of Tennessee and Virginia, which includes Bristol, Virginia, Johnson City and Kingsport, Tennessee.

“I am so encouraged at the life changing and maybe even lifesaving potential that Sinclair Cares mental health support can have,” says Ardis Gonzalez Leon, Sinclair’s director of corporate marketing and promotion.  “It’s companywide because mental health is something that affects every single person no matter where you live.”

Sinclair Broadcast Group is partnering with Feeding America to help provide meals to children and families across the U.S., with a goal of helping to donate a million meals this summer.

Local TV stations use a lot of batteries in their tech operations and production facilities. So Sinclair Broadcasting has launched a program, Sinclair Green: Battery Recycling, encouraging its employees and viewers to recycle household batteries at a Batteries Plus location.

Sinclair Cares: Ukraine Relief will be fundraising on behalf of the Global Red Cross to support the delivery of emergency aid, such as providing food, fuel, medical supplies and first aid training support to those in Ukraine and others seeking safety in neighboring countries.