Sinclair Broadcast Group is partnering with Feeding America to help provide meals to children and families across the U.S., with a goal of helping to donate a million meals this summer.

Sinclair Cares: Summer Hunger Relief, will run throughout June.

Almost 22 million children rely on schools for their meals. But those meals can stop during the summer when school is not in session, often for up to 90 days, leaving kids across the U.S. at risk of hunger.

Through financial contributions, viewers can help provide meals to children and families in their local community, with donations going directly to the Feeding America food bank in the donor’s local community.

Through Feeding America, every dollar donated helps provide at least 10 meals on behalf of local member food banks.

Sinclair has committed to match the first $25,000 in donations made through www.SinclairCares.com.

“For kids who count on school meal programs to stay healthy, summer vacation can be anything but a break and may mean three months of worry and hunger, says Rob Weisbord, Sinclair’s COO. “We are proud to partner with Feeding America to bridge the gap through the summer months and help provide meals to the families in our communities.”

“At Feeding America, we want to help provide the food and resources communities tell us they need to thrive,” says Jennifer Polk, Feeding America’s CMO. “This partnership with Sinclair Broadcast Group could not come at a better time. Summers can be especially difficult for many families who rely on school meals and we hope this campaign helps to provide much-needed support at this critical time.”

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