One in three children entering kindergarten lack the basic skills they need to learn to read, and two-thirds of U.S fourth graders do not read at grade level. Sinclair is partnering with Reading Is Fundamental, the nation’s leading children’s literacy nonprofit, to launch Sinclair Cares: Supporting Children’s Literacy.
Sinclair is partnering with Reading Is Fundamental (RIF), the nation’s leading children’s literacy nonprofit, to launch Sinclair Cares: Supporting Children’s Literacy.
One in three children entering kindergarten lack the basic skills they need to learn to read, and two-thirds of U.S fourth graders do not read at grade level. Sixty-one percent of U.S. children living at or below the poverty line have no books at home.
The nationwide campaign helps get books into the hands of children across the U.S. through a virtual book drive. The Sinclair Cares: Supporting Children’s Literacy campaign will run throughout March, National Reading Month.
Since 1966, Reading Is Fundamental, has provided nearly 430 million books and reading resources to over 160 million children.
RIF partners with educators, families, and literacy advocates to bring books and reading resources to children in the communities that need them the most-and in the process, creates new generations of lifelong readers.
As part of the campaign, Sinclair Cares: Supporting Children’s Literacy will feature a virtual book drive through which viewers nationwide can support the campaign.
In partnership with RIF, Sinclair will produce content to air throughout March, and Sinclair will also produce a 30-minute special to raise awareness around the issue.
The special will focus on the state of children’s literacy in the U.S., with interviews from RIF executives, literacy experts, educators and local students, and will air on Sinclair’s television stations March 21-31. The stations will also stream a 60-minute version of the special on their respective websites.
In early March, on-air talent from Sinclair’s local stations will be reading to students in schools and libraries in their respective markets in support of Read Across America.
In addition, the Sinclair Cares: Supporting Children’s Literacy campaign will also be supported by a $25,000 donation from Sinclair.
“A recent study conducted by the National Institute for Literacy found that twenty percent of Americans read below the level needed to earn a living wage,” says Rob Weisbord, Sinclair’s COO. “Our goal is to help ensure all children can become proficient readers, improving their future, and helping them to reach their full potential.”
“National Reading Month is the perfect time to partner with Sinclair in creating greater awareness for the need to get new books into the hands of children in communities across the country,” says Alicia Levi, RIF’s president.
“Twenty-five million children in the U.S. cannot read proficiently which prevents them from achieving success in school, participating in all areas of life, and realizing their dreams.
“RIF is thrilled to be partnering with Sinclair to help us connect more children to the joy of reading-and build a foundation for lifelong opportunity.”
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