The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
WNDU Helps Raise More Than $100K For Food Bank
May 4th, 2020 by Paul GreeleyThe Care Package Challenge raised $106,776 — enough to provide 9,707 care packages to feed people throughout Northern Indiana. “During the months of March and April, nearly 7,000 new individuals visited this pantry for the first time,” said Marijo Martinec, Food Bank of Northern Indiana’s CEO. “We are forever grateful.”
New WBND ‘Together’ Promo Uses Local Viewer’s Voice
April 22nd, 2020 by Paul Greeley“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.