“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
NOTE: LinkedIn has become a popular place for TV marketers to share their work. Obviously, those that post there are looking for exposure. LinkedIn is where I saw a new promo from Nishan Gilmet, the creative services director for WBND, Weigel Broadcasting’s ABC affiliate in South Bend, Ind. (DMA 98).
If you want exposure, recognition, and the chance to share your work with the local TV community, especially now, but really any time, send them to me and I’ll share them via Market Share.
This isn’t the first time I’ve shared Gilmet’s promos. I’ve been writing about how local TV has led the way in its news coverage and its marketing for the past month with messages promoting togetherness during this coronavirus crisis. I’ll share those columns at the bottom of this article.
Here’s what Gilmet wrote about his team’s decision to go in a different direction with the station’s latest togetherness message:
We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited. Our station voice, Brian Cooney does an amazing job carrying our brand, however we wanted something different. This most recent spot, we were looking for a female voice, one that was local.
My producer, Theo Kilgore, and I searched around for a voice that would fit our spot.
Finally, Christina Gillis, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.
Gillis said she has no professional experience as a voice artist. She said she recorded the copy in her closet. First, she asked if she could hear the music Gilmet intended to use so she could get a feel for the emotion she needed. Pretty smart lady.
Here are some recent Market Share columns about how TV stations are informing and inspiring:
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
Throughout The Coronavirus Crisis, TV Stations Are Informing, Inspiring
Local TV Marketers Spreading Messages Of Hope, Togetherness
TVNewsCheck’s offer to post free classifieds on its MediaJobCenter job board during the month of April has resulted in more than 70 ads at this writing. We can display only 30 of them on the home page at any given time, but to see all of them, scroll down to the bottom of the displayed ads and click on MORE/SEARCH JOBS. There are openings from large, medium and small markets in almost every category.
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