State of Our Art

At the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was the annual State Of Our Art. In another chapter of Market Share’s coverage from the Station Summit, you’ll see why State of Our Art never disappoints, year after year.

In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.

The State of Our Art  has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.

Rick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.