At the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was the annual State Of Our Art. In another chapter of Market Share’s coverage from the Station Summit, you’ll see why State of Our Art never disappoints, year after year.
At the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was State Of Our Art. (CLICK HERE to see all the Market Share columns, including all Promax Station Summit coverage.)
State of Our Art has been the opening session of the annual Promax conference as long as I can remember, back when Promax was known as BPME (Broadcast Promotion Marketing Executives), and the annual conference was in a different city each year.
Here’s how Promax described this year’s State of Our Art, and it says it best.
This year’s hosts were familiar to many in the audience. Scott Rowe, long-time marketing exec for Warner Bros. who now is managing director of his own shop, SRowe2000 Media, and Dana Feldman, Sinclair’s SVP of marketing, promotion and community.
Their repartee, both scripted and off the cuff, kept the attendees in stiches as they introduced each video.
The video examples in the entire presentation were local TV promos from the U.S., as well as TV advertisements for products and services from around the world.
Look for Promax to release the entire 2022 State of Our Art soon. State of Our Art was produced by John Murphy, Simpatico Creative Productions.
In the meantime, here are just a few examples shown at this year’s State of Our Art.
You have to see the last spot. It’s genius.
WKYC Cleveland
WXII Greensboro, N.C.
WWBT Richmond, Va.
Toyota
Young Sheldon/Big Bang Theory combo
Seinfeld, Comedy Central
KPTV Beaverton, Ore.: Good Day Oregon
KOKH Oklahoma City
Porta Beds: Stay at Home Babies
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