The E.W. Scripps Company

The annual If You Give a Child a Book … campaign has distributed more than 500,000 books since its launch in 2016.

Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.

“The global pandemic, the focus on racial justice and the intense partisanship of 2020 called on us to work harder and smarter than ever, and today we celebrate a few of the many Scripps employees across the country who rose to the occasion,” says Adam Symson, Scripps’ president.

“Never has our mission to create a fully informed world through journalism education, improving childhood literacy and giving back to Scripps communities been more important than it was in 2020,” says Liz Carter, the foundation’s president and chief executive officer.

We’re Open, a multiplatform campaign, is running in Scripps 42 local markets across their broadcast, over-the-top, digital and social media channels encouraging viewers to help local small businesses stay afloat through this challenging period.