Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
Scripps Howard Foundation, the philanthropic arm of The E.W. Scripps Co., saw its “If You Give a Child a Book …” childhood literacy campaign give away its 500,000th book in a special celebration at WEWS, its ABC affiliate in Cleveland.
The “If You Give a Child a Book …” campaign’s mission is to create a better-informed world through journalism education and childhood literacy. The campaign is supported by Scripps employees, members of the Scripps family and the general public.
Scholastic estimates that over time, a child will devote about three hours to reading and rereading each new book received, logging crucial minutes developing and practicing reading skills.
Since its launch in 2016, the campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
Each year, Scripps TV stations and national television networks partner with Title I schools and nonprofit organizations in their communities to provide books to children who need them most. Books are purchased at a discount through a partnership with Scholastic Book Fairs, further maximizing the purchasing power of every donated dollar.
This year, WEWS partnered with Wade Park Elementary School. On Monday, children at the school took home a total of 1,800 books, including the 500,000th book the foundation has donated since the campaign’s inception.
The milestone was celebrated with a book fair at the school, where each student took home new books to build up their home reading libraries.
As part of the giveaway, the foundation also will create a designated reading space or “reading oasis” at the school to debut in fall 2021.
“We believe that literacy is a powerful antidote to poverty and a critical step toward creating a better-informed world,” said Liz Carter, president and CEO of the Scripps Howard Foundation. “We’re committed to furthering our mission of giving children the critical literacy tools they need to be successful in school and in life.
“Getting books to these children is especially important in a year when learning losses were exacerbated due to the COVID-19 pandemic.”
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