We’re Open, a multiplatform campaign, is running in Scripps 42 local markets across their broadcast, over-the-top, digital and social media channels encouraging viewers to help local small businesses stay afloat through this challenging period.
Many states across the U.S. have limited the operations of businesses and restaurants in efforts to contain the spread of COVID-19, the illness caused by the coronavirus.
In response, the E.W. Scripps Co. has launched a public service campaign to support local business owners and their workers.
We’re Open, a multiplatform campaign, is running in Scripps’ 42 local markets across their broadcast, over-the-top, digital and social media channels encouraging viewers to help local small businesses stay afloat through this challenging period.
As part of the campaign, the stations are promoting #TakeoutTuesday every week to encourage takeout and delivery on a normally slow day for the restaurant business.
“As Americans turn to local television for reliable local news and information,” said Brian Lawlor, Scripps president of local media, “we will do our part to support our local economies by covering these businesses and supporting them through this public awareness campaign. Our employees live and work in the communities they cover, so it’s important to us that our local businesses have a fighting chance of weathering this unprecedented storm.”
NOTE: I can’t think of a time when local TV news has been as important a source of information is it now during this coronavirus outbreak. Let me know what your station is doing during this crisis in terms of news coverage, marketing and how you’re helping your advertisers. Also, examples of how TV journalists are working from home. I’ll post updates as I get them.
Click here to see an earlier story about how local TV news promos are reassuring viewers.
Click here to see how local TV stations are providing practical and positive responses to the coronavirus.
Click here to see examples of how local TV marketers are spreading messages of hope and togetherness.
Nexstar Broadcasting Group is looking for a Vice President/General Manager to lead its media properties in Raleigh, North Carolina (DMA 27), including WNCN (CBS) and the digital operations based there. The station is a strong community partner and its award-winning news team has made a name for itself as a news leader with its commitment to local investigations and community news. Successful candidates must have a minimum of five years of experience as a successful general manager for a commercial broadcast station, and the vision to oversee development of the station’s digital and mobile platforms including CBS17.com, one of the top visited broadcast websites in the market. Click here for more specifics and how to apply.