WWL New Orleans Branding Change Points To The Future
November 27th, 2023 by Paul GreeleyWWL in New Orleans used its 65th anniversary to take stock of itself. “In this business, at certain points, you have to make certain that you are still hitting the mark that needs to be hit,” says Tod Smith, WWL’s general manager.
Ben Bates Upped To Marketing Director At WWL New Orleans
November 9th, 2022 by Paul GreeleyBen Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
WWL New Orleans Relaunches Successful Sales Campaign Started In The 1980s
September 6th, 2022 by Paul GreeleyWWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.
Millions Tuned Into WWL’s Streaming Content During Hurricane Ida
September 27th, 2021 by Paul GreeleyHurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
WWL’s Carl Arredondo Retires Due To Health
February 22nd, 2019 by Paul GreeleyCarl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.