WWL in New Orleans used its 65th anniversary to take stock of itself. “In this business, at certain points, you have to make certain that you are still hitting the mark that needs to be hit,” says Tod Smith, WWL’s general manager.
Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
WWL, Tegna’s CBS affiliate in New Orleans, is bringing back its unique, non-traditional sales campaign, Louisiana Made, Louisiana Proud. Over the years, the Louisiana Made, Louisiana Proud campaign featured more than 450 local commercials in almost every category imaginable.
Hurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
Carl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.