Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Bates has been WWL’s creative director since June 2021.
Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
“Ben and his team continue to take a leading role in helping tell the stories of WWL, our clients and our community,” says Tod Smith WWL’s GM.
“In his time here at WWL, Ben’s played a key role in understanding and better defining our brand; organizing our 65th anniversary celebrations; working with various community partners and leading the efforts to relaunch and reimagine the signature Louisiana Made, Louisiana Proud franchise.”
CLICK HERE to read more about WWL’s sales campaign, Louisiana Made, Louisiana Proud, which featured more than 450 local commercials in almost every category imaginable.
“We recently relaunched our signature Louisiana Made, Louisiana Proud campaign with a more modern look and more inclusive approach,” Bates says.
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