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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

Burt Spangler Named WSLS Creative Services Director

WSLS, Graham Media Group’s NBC affiliate in Roanoke, Va., has tapped Burt Spangler to be its new creative services director.

by Paul Greeley October 7, 2021 7:00 EDT
Burt Spangler

WSLS, Graham Media Group’s NBC affiliate in Roanoke, Va., has named Burt Spangler as its new creative services director.  Spangler will oversee the brand image strategy and its execution on all WSLS platforms and community outreach.

Spangler most recently was creative services director at WSET in Lynchburg, Va.   Prior to that, he was the director of marketing for WINK Ft. Myers, Fla., for more than 10 years, and in Charleston-Huntington, W.Va., as director of promotions for WSAZ  and account executive at WOWK there.

Jaimie León

“Burt’s leadership throughout his impressive career is what makes him a great addition to our dynamic management team,” says Jaimie León, WSLS GM. “He brings valuable experience, a fresh perspective and forward-thinking mindset, which will be critical factors in WSLS’ strategy and marketing efforts moving forward. He grew up watching WSLS and I could not be more excited to welcome him home.”

A graduate from Marshall University, Spangler holds a B.A. in speech broadcasting and management.  He is an outdoor enthusiast, one of the many reasons he enjoys living here. Spangler joins the station next Monday, Oct. 11.


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Draper Media has an immediate opening for a Director of Sales to oversee all national, political, and transactional business for our 7 television stations and 7 radio stations. Draper Media is a family-owned media company based on the beautiful Delmarva Peninsula between the Chesapeake Bay and Atlantic Ocean. The successful DOS candidate will demonstrate attention to detail and organization with exceptional knowledge of ratings, inventory control, pricing, negotiation and broadcast political advertising rules. Click here for more specifics and how to apply. 

Tags: Burt Spangler, Jaimie León, Market Share, Paul Greeley, TVNewsCheck, WSLS

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