One of Promax Station Summit’s signature sessions, Zero Budget Magic: Doing More With Nothing! is looking for the most creative, most innovative, most resourceful promos produced by local stations in-house for little to no budget, and they hope you’ll send yours.
The people who work in local TV creative services and marketing departments are advertising generalists. In local TV, you have to be able to do it all — write, shoot, and edit video for news, programming, community events and public service announcements.
And nearly always, your idea has to make the most of your in-house resources to create a breakthrough promo that really connects with your viewers.
Almost always, you have little time and nearly no budget.
If you’re nodding your head because this describes you and your job, Promax is looking to showcase your promos at one of its Station Summit’s signature sessions, Zero Budget Magic: Doing More With Nothing!
They’re looking for the most creative, most innovative, most resourceful promos produced by local stations in-house for little to no budget, and they hope you’ll send yours.
So, if you have on-air promos, PSAs or some spots created specifically for social media that fit the bill, now’s the time to share them.
Maybe it’s a fresh, engaging approach to the type of promos you all do every day like POPs, testimonials, news series, news image, station image, network and syndicator tie-ins, promercials or spots for your D2 channels.
Whatever you have, send them in.
Deadline: Tuesday, June 14, at noon PT.
To Submit: It’s easy: Upload your spot (1080 x 1920/.mp4 or .mov/stereo) at wetransfer.com
Email the link to [email protected]
Include a brief description and your contact info and with a few sentences, give an inside look at the innovation and inspiration behind your promo, and the production techniques you used to make it happen, to [email protected]
NOTE: The promos used is this column are some examples from a Market Share column from the 2019 Station Summit session, TV Promos That Cost Zero, 40 Of Them. I invite you to take a look and maybe one of your promos with be featured in my coverage of the 2022 Station Summit.
I will be attending the Promax Station Summit and writing about the events there. I’m looking forward to meeting as many of you as I can. If you see me in the hallways, please stop me to say hello.
If you’d like to arrange a few minutes to talk about whatever you want, when we’re at the Station Summit or any time, please contact me at [email protected] or 817-578-6324. My email and phone number are listed at the top of every Market Share column.
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