The collaboration between the KYW and DDG teams resulted in an “audience-focused scenic storytelling environment.” During the input phase of the project, the KYW team said they wanted an adaptable set that featured a variety of storytelling venues.
KYW, the CBS O&O in Philadelphia, has introduced a new set by the team at Devlin Design Group.
The collaboration between the KYW and DDG teams resulted in what the station describes as an “audience-focused scenic storytelling environment.”
Creative design and the latest in technology, KYW said, “converged to create a fresh new look representing the KYW CBS brand.”
During the input phase of the project, the KYW team said they wanted an adaptable set that featured a variety of storytelling venues.
The evolving CBS network’s “deconstructed” iconic eye logo provided inspiration for the modern design.
“This was an incredible opportunity for the KYW team to rethink and reimagine storytelling,” says Kartik Dakshinamoorthy, VP and scenic design director, Devlin Design Group. “Team DDG was determined to solve our client’s needs with a landmark solution. The different technology-driven venues connected by the ease of movement between each presentation area, gives them an opportunity to reinvent how they can add more visual content and connection. It enables them to have a deeper engagement with their audience.”
“Our mission for the KYW set design was to create new and improved functionality, interactivity and viewer engagement,” says Diane ‘DiFi’ Fiolek, Devlin’s VP-creative director. “The look and feel had to connect with the Philly audience and align with the evolving CBS brand. We needed to look at the heritage of both entities with a fresh and innovative eye. From idea to execution, it is now exciting to imagine the limitless potential this collaborative design offers our client.”